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The inspiration started here: 6 May 2020, Hong Kong seized a historic 26 tons of fins from 38,500 endangered sharks – The ultimate trigger for In Sharks We Trust (ISWT)’s fashion activism projects this year.

ISWT is bringing the topic into further discussion through their range of campaign and projects. The Middle House is delighted to support ISWT to hold an underwater photo exhibition, HONOR THE FINS, at MI XUN swimming pool during the shark week (a tradition started by Discovery Channel). This is a massive yet creative effort to raise the awareness around the shark fin industry.

Nine famous chefs from Shanghai are invited to wear ISWT environmentally friendly swimsuits with shark patterns, to represent the voice of sharks and protest against the shark fin restaurants that are still common in China.

Unlike any exhibition on the ground or in the air, this is under the water, literally. People need to put on swimsuits and goggles and dive in. Emulating diving, people can hear their own breath and feeling the pressure surrounding themselves. Encapsulated in such an immersive experience is one simple yet profound idea – the only thing that connect people and these citizens of Earth in the photographs, is water.

“Ever since meeting Miao Wang, we have been deeply impressed by the passion and dedication she gives to this cause. Never has it been a more important time to be considerate to what we take from nature and what we can give back. Believing in the power of one to make a difference, we hope this initiative will help to raise awareness and educate more people to the plight of the sharks and the oceans they live in.” said Michael Faulkner, General Manager of The Middle House.