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The Northern Territory Launches Their ‘Never Before Nt Summer Sale’ Campaign

October 1, 2020 Visit Oceania No Comments Email Email

The Northern Territory Government has today announced its biggest incentivised summer tourism campaign to date; the Never Before NT Summer Sale.

As the Northern Territory enters the summer travel season, the $5 million campaign will further entice Australian holiday makers to explore their own backyard and embark on a summer holiday in the Northern Territory, with deals and savings never before seen.

Partnering with the majority of Australian travel retailers, including HelloworldFlight Centre and Holidays of Australia, the campaign offers an additional discount of up to $1000 on a Northern Territory holiday, allowing travellers to save on flights, accommodation, tours, attractions and hire vehicles. The savings are based on a set discount of $200 for every $1000 spent on a Northern Territory booking.

The campaign to welcome visitors back to experience the Northern Territory’s rich cultural history, abundance of wildlife, iconic landmarks, and breathtaking scenery will run from 1 October 2020 to 31 March 2021. (All offers are valid for bookings and travel during those dates.)

With the tourism industry heavily impacted by the global coronavirus pandemic and border restrictions, the Never Before NT Summer Sale aims to drive visitation and capitalise on the NT’s wide-open spaces, nature, wildlife, iconic locations and its status as a COVID-free destination.

Tourism NT Executive General Manager of Marketing Tony Quarmby said that it was an exciting time to experience the NT.

“Summer in the Northern Territory is the opportunity all Australians have been waiting for – spectacular attractions, wide open spaces and an opportunity to explore the region at a once-in-a-lifetime low price. 

“Last year Aussies spent more than $64 billion on overseas holidays. With international travel off the cards until at least next year, we’re encouraging our friends to the east, west and down south to come and have the adventure of a lifetime here. Visitors often tell us that they feel ‘more Australian’ when in the Territory and there’s no better time to support Australia and Australian businesses.

“We have never delivered an incentivised national summer campaign of this size before, and it’s great to have the backing of Government, Australian travel trade and local industry to deliver this program to drive demand,” he said.

Check out the Never Before NT Summer Sale here

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