The St. Regis Singapore is delighted to welcome Ms. Denice Lim as its new Director of Marketing Communications from September 2018. In this role, Denice will be responsible for the strategic direction of marketing campaigns at The St. Regis Singapore, and will spearhead key initiatives to strengthen the hotel and restaurants’ profiles in the local and international markets.
Prior to joining Singapore’s finest address, Denice was a part of the pre-opening team for InterContinental Singapore Robertson Quay, where she fronted the marketing and public relations campaigns for the opening of the hotel and launched new dining concept, Publico. Extending her career within the InterContinental brand, she was also involved in the relaunch of the flagship InterContinental Singapore in 2015 following the property’s multimillion dollar renovation project, and successfully developed and launched the hotel’s weekly guided Heritage Trail for hotel guests.
Prior to her time at InterContinental Singapore, Denice served in a similar capacity at Fairmont Singapore and Swissôtel The Stamford, where her portfolio was focused on PR and communications for the two hotels which house over 2,000 guestrooms, 15 restaurants and bars including JAAN and Mikuni, the Raffles City Convention Centre and Willow Stream Spa. During her tenure there, she was also involved in the re-launch of newly-renovated spaces at Fairmont Singapore and the launch of Anti:dote bar in 2013.
Denice started her career in hospitality in 2008 before joining The Fullerton Hotel and The Fullerton Bay Hotel Singapore in 2010. She brings with her 10 years of experience in the hospitality industry.
“The St. Regis Singapore is an established icon of true luxury and storied legacy, and I’m excited to embark on this new journey”, says Denice. “I look forward to working closely with various teams at the hotel in identifying new opportunities and establishing strategic initiatives amidst this dynamic hospitality landscape that will further strengthen the hotel’s presence in key markets.”
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