The Stars Group announced today that it launched its BetStars online sports betting brand in the regulated New Jersey online gaming market through its partnership with Resorts Casino Hotel.
BetStars.com, which is initially available through mobile, provides New Jersey customers with an innovative and robust mobile-led sportsbook alongside The Stars Group’s existing online poker and casino offerings available through PokerStarsNJ and PokerStarsCasinoNJ.
“We are excited to introduce BetStars to New Jersey sports fans,” said Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. “As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”
BetStars operates on The Stars Group’s proprietary technology and player account management platform, providing customers in New Jersey with a single account, common wallet, various online and mobile depositing and withdrawal options, and a seamless online betting experience along with The Stars Group’s popular online poker and casino products.
BetStars also provides in-game betting, early cash out options and enhanced bonuses and products. These betting opportunities will initially include numerous sports, including professional and collegiate football, basketball, baseball, golf, hockey, soccer, tennis, and others.
As part of its launch BetStars will offer a series of unique player focused promotions aimed at introducing new customers to BetStars, including a sign-up bonus and “odds boosts”, which multiply the odds and the potential payout to customers.
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