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The Transformation Travel Council Reveals Its First Destination Partner

May 16, 2019 Business News No Comments Email Email

The Transformational Travel Council (TTC) Is delighted to welcome the Guyana Tourism Authority (GTA) as the first Global Destination Partner in its pioneering Ally Partners Program. 

The platform was created to assist, educate and support purposeful operators, media outlets, experience providers and destinations to develop meaningful experiences and further grow the collective of ‘transformers’ believing in the power and healing force of travel. The fast growing transformational travel movement provides an opportunity to transcend from a consumptive form of tourism to a responsible form of travel that has a sustained impact on travellers.

The partnership between the TTC and the small South American country of Guyana clearly demonstrates the desire to strengthen belief that travel is a relentless force for good. Guyana’s commitment to transformational travel is part of a larger strategy to develop the destination in a sustainable and socially conscious way.

“Guyana believes in transformation and that it happens from the inside out, often inspired by a journey, where awareness is heightened and traits of empathy and stewardship are cultivated, all leading to behavior changes at home,” explained Brian T. Mullis, Director of the Guyana Tourism Authority. “We at the GTA are excited to learn more about the philosophy and how we can take it from theory to practice in a way that aligns with our destination’s strategic goals and initiatives”, added Mullis.

TTC and its Partners have crossed the threshold into a new age of exploration. With their pledge to the TTC, they’ve signaled to their respective teams and prospective clients, guests, and travelers that their organization believes that travel should be a relentless force for good.

“Guyana is an emerging and dynamic destination rich in biodiversity, cultural heritage, but yet also raw and real at in the essence, making it a prime destination to start integrating the TTC philosophy and guiding practices into their entire tourism ecosystem and truly enhance their already unique, powerful and burgeoning story”, Jake Haupert, TTC Co-Founder says.

Guyana’s visibility worldwide has significantly grown in recent years. Arrivals increased nearly 16% in 2018 over 2017 and new air routes continue to make the destination increasingly accessible from around the world.

In early 2019, Guyana was awarded the title of #1 “Best of Ecotourism” destination at the Sustainable Destinations Top 100 Awards.

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