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The Treadright Foundation Features The Power Of Indigenous Storytelling In New Short Film Featuring ‘People’ Ambassador, Sarain Fox

July 23, 2020 Tour Operator No Comments Email Email

In its ongoing effort to share stories about the power of conscious travel, The TreadRight Foundation has released a short film featuring its ‘People’ Ambassador, Sarain Fox (Anishinaabe). As many of us are exploring our own backyards and with the pent-up return of travel, the short film highlights the critical role that Indigenous stories and knowledge play in truly appreciating a place and its people, especially in Canada. Set in Ottawa, Canada’s capital and unceded Algonquin, Anishinabek territory, the short film features The Canadian Museum of History on the banks of the Ottawa River which was originally a place of trade for hundreds of Indigenous Nations. The video can be found on TreadRight’s YouTube channel here.

Indigenous peoples worldwide are harnessing the power of travel to support communities and to help keep cultures alive. The film features an interview with Roberta Anderson, a Cree elder and moccasin maker who teaches at the Manitobah Mukluks Storyboot School in Toronto. Storyboot is a TreadRight funded project that shares the art of mukluk and moccasin making. The traditional footwear of many Indigenous peoples are still worn today. “It’s [mukluk and moccasin making] who we are, it’s what we represent,” says Roberta Anderson.

The Canadian Museum of History and the Manitobah Mukluks Storyboot School are featured on select itineraries in The Travel Corporation’s (TTC) family of brands, including Trafalgar and Costsaver in which guests have the opportunity to learn about Indigenous history, arts and culture through various tours, workshops and performances. TTC is working to integrate an increasing number of Indigenous experiences on its brand itineraries around the world and support for Indigenous communities worldwide features prominently in the company’s new group-wide, five-year sustainability strategy due for launch during its fourth quarter.

“It’s important that we keep our traditions and our culture alive, but also Indigenising the new modern times that we’re going into so that we can continue to share our stories with future generations,” says Theland Kicknosway, (Cree, Potawatami,) an Indigenous singer, dancer and youth advocate also featured in the video.

Locally, AAT Kings, Trafalgar, Insight Vacations and Contiki – all include indigenous experiences in some of its itineraries which has increased employment and skills for the local people, all over Australia, i.e.:

AAT Kings has Tiwi Islands Aboriginal Cultural Tours, an exclusive experience where guests visit a modern-day Aboriginal community, providing an insight into the Tiwi people’s rich culture and lifestyle. Jody Grossfeldt, General Manager for AAT Kings says, “We put it together to create employment opportunities for the local Indigenous community. We also have a partnership with the local Tiwi community and invest in the training and development of the team.”
In Western Australia with Trafalgar, gather around a campfire on the Wula Guda Nyinda Didgeridoo Dreaming Night Tour which includes a didgeridoo meditation within a bush setting; or on Tasmania’s Footsteps and Trails, enjoy a two day guided walk through some of the most beautiful scenery as local indigenous showcase their culture. The walk has created new employment opportunities for the younger indigenous communities to ensure their stories and pastimes are shared for future generations.
Experience a traditional Welcome to Country with Insight Vacations on the Perth & Margaret River Explorer, hear from a local Indigenous guide as they explain how they interpret the land and their own
personal stories from the Wadandi people who been living in the area thousands of years before the first European settlers arrived.

In the NT on a Contki, travellers can go on a Pudakul Aboriginal Tour on their Kakadu Dreaming trip – an immersive experience, owned and operated by an indigenous familyto learn about bush tucker, boomerang throwing and traditional culture

The COVID-19 travel interruption has devastated communities worldwide who are critically reliant on tourism for their livelihoods and for cultural preservation. Shannon Guihan, Chief TreadRight & Sustainability Officer at TTC notes that “Throughout the travel interruption, TreadRight has maintained financial support for all its active projects and now wants to draw attention to the opportunity that both our industry and travellers themselves face, which is to make meaningful decisions as we see the gradual return of travel.” TreadRight projects are funded through the profits of supporting TTC brands, and not from guests or other donations.

TreadRight and Sarain Fox’s goal is to encourage responsible travel that will have positive impacts on the lands they visit. Further, TreadRight’s Make Travel Matter Checklist is an additional resource developed to aid travellers on the journey to becoming more sustainable.

“I encourage travellers to seek the truth about the lands they visit and engage in genuine experiences that respect and nurture the cultures that exist there,” said Sarain Fox. “Try to find the history of the place you call home. Perhaps there’s a story that’s been erased or a thriving culture, pulsing just under the surface,” she continued.

Travellers can learn more about the cultural preservation projects that The TreadRight Foundation supports by visiting

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