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Tourism Industry’s Call to Government

September 6, 2018 Business News No Comments Email Email

The South Australian Tourism Industry Council (SATIC) is reinforcing the need for State Government support to achieve the tourism 2020 targets of $8 billion and 41,000 jobs, following the release of the State Budget.

SATIC Chief Executive Officer Shaun de Bruyn says tourism operators want to see a strong ongoing commitment from the State Government to partner around growing tourism, particularly within our regions, as the industry seeks to accomplish the 2020 targets.

“Tourism in South Australia is undoubtedly a key economic driver for our state, directly employing over 36,000 South Australians and injecting $6.7 billion annually into our state’s visitor economy,” said Mr de Bruyn.

“Over the last five years we have seen 5,000 new jobs created in tourism and the broader visitor economy. Many of these jobs are in our regional and remote areas, which houses 23% of our state population and accounts for 41% of the total spend from visitors.”

“It is pleasing to see that the State Government have maintained their pledge to delivering on their election promises in the 2018-19 State Budget.”

These include increasing the Events Bid Fund to $40 million over four years, $150 million commitment over ten years to deliver the Regional Growth Fund, $60 million investment to build an Australian National Aboriginal Art and Culture Gallery on the old RAH site and support for traineeships and apprentices, including reduction in payroll tax for small to medium sized businesses.

In the lead up to the State election, late last year SATIC released the Tourism Industry Agenda, a tenpoint document which highlights key industry priorities and outlines actions for the State Government to contribute towards achieving the industry’s 2020 targets.

“We have undertaken extensive consultation with our 900-plus members and the broader industry to identify what opportunities they see for further growth,” said Mr de Bruyn.

Mr de Bruyn says recurring areas of need include whole of government support with a call to action for all State Government agencies to support and undertake projects that grow the visitor economy, as well as develop and implement regulations for the sharing economy accommodation, including AirBnBs.

“Industry is also seeking funding from the State Government to assist with the implementation of tourism strategies, such as the Regional Tourism Strategy, and to support the South Australian Tourism Commission’s global marketing initiatives and events activity, as well as business capability programs, such as SATIC’s Service Excellence Training Program.”

In the coming months, SATIC will be working with the State Government to host an Industry Summit, providing a clear direction on how industry and government will work together over the next four years to drive sustainable economic growth and employment outcomes.

“As the peak body for South Australia’s tourism industry, SATIC remains dedicated to advocating to the State Government on behalf of South Australian tourism businesses to achieve our ten industry priorities and unlock the full economic potential of this important industry for our state,” said Mr de Bruyn.

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