From today @NTaustralia will be the official Instagram handle of the Northern Territory.
Formerly known as @ausoutbacknt, the account has accumulated more than 270,000 followers since launching in 2013, and follows Tourism Northern Territory’s move to create greater consistency across its traveller touch points.
Along with the new handle, the Northern Territory’s Facebook account will change to Northern Territory Australia (@northernterritoryaustralia) and Twitter @NTaustralia, from today.
Featuring more than 5,000 unique pieces of content across the Northern Territory’s social media platforms, the accounts will continue to hero the Territory’s incredible locations, unique tourist attractions, and Australian culture, to local and international audiences.
The updated social media platforms follows Tourism NT’s announcement last week of a new brand positioning with ‘Different in every sense’ launched as the Territory’s fresh tagline to champion future marketing campaigns.
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