Global Travel Media » Blog Archive » Tourism Tribe CEO Liz Ward said, while she fully supported diversity and opportunities for Australians of all ages in skilled and trade areas, it was time for a new model.

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Tourism Tribe CEO Liz Ward said, while she fully supported diversity and opportunities for Australians of all ages in skilled and trade areas, it was time for a new model.

September 3, 2018 Training No Comments Email Email

“The old model of upskilling people for tourism is not practical and a new model is required to grow a resilient tourism workforce,” she said, adding 90 per cent of tourism businesses globally were small business with less than 20 employees and many are micro businesses and owner operators.“Tourism across the globe and also in Australia is growing but tourism operators need to grow too, which means upping their game when it comes to using and leveraging digital technologies, engaging a digitally trained workforce and, most of all, learning to cater to the new digital savvy traveller,” she said.

“We need to innovate, learn from other industries, take the best and give it a crack in tourism. In order to find the workforce of the future, we need an upskilling model that works with the digital generation’s lifestyle, needs and expectations. They move around, they are the social generation – driven to connect, contribute and create – and the training needs to reflect that.”

Tourism Tribe has launched a new online training program designed specifically to help tourism businesses upskill when it comes to digital technologies, so they can be more competitive. Based on years of experience in training small businesses and researching the needs of tourism operators across all regions of Australia, Tourism Tribe has developed a model for the digital age. Full of real-life case studies and part of a continual calendar of topics geared towards business bottom line improvement, tourism operators can fully relate to the materials.

Their new product, launched in August, offers bite-sized monthly training modules delivered by tourism experts, covering everything from crypto tourism to websites for the Chinese market, all easily accessible online. The support provided on the Tourism Tribe platform ensures the operators always have peer and expert knowledge and assistance to tap into following the training.

“Upskilling the new tourism workforce to meet the demands of the new traveller requires a new, on demand, case-study-based model that doesn’t disrupt the operations of the time-challenged micro tourism business that makes up 90 per cent of the industry. Furthermore, training needs to be available to all operators, independently of their location.” added Ms Ward.

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