Viking is proud to announce the winner of the ‘Winter Wanderlust’ trade marketing incentive. Travel Centre Coffs Harbour has won a cabin on Viking’s 15-day Southeast Asia & Hong Kong Ocean cruise thanks to their extensive multi-channel marketing campaign.
Their comprehensive campaign included EDM’s, Facebook activity, window displays, Viking videos on loop, local newspaper promotions, daily blackboard specials and a video featuring the Travel Centre staff. On the last weekend of the promotion, Sally Simmons, Travel Centre’s Marketing Manager baked delicious Viking cupcakes and clients posed for photos wearing Viking helmets. Sally even threw her son overboard to showcase the no kid’s policy on a Viking Cruise. Click here to watch the video.
“The staff were so excited to win the fabulous cruise. The promotion was lots of fun and a real team effort, everyone got involved. The best fun was the day on the boat making the video.” Glenda Halliwell, owner/manager of Travel Centre Coffs Harbour.
The Winter Wanderlust trade marketing incentive ran between 1 May – 31 July 2018. Agents chose the type of campaign, from digital to print to in-store marketing activity, with Viking providing images and collateral support. Agents then submitted details of their campaign for judging.
Travel Centre Coffs Harbour has won a Deluxe Veranda stateroom on Southeast Asia & Hong Kong (Bangkok to Hong Kong) itinerary departing 23 September 2018 on Viking Orion for 2 adults. Includes all onboard meals in eight dining venues, wine and beer with onboard lunch and dinner, a free shore excursion in every port and unlimited Wi-Fi.
“It was great to see so many agencies getting behind this incentive. There were a number of fantastic entries but Travel Centre Coffs Harbour are very worthy winners who went above and beyond with their well thought out and creative campaign. A huge congratulations to the team.” said Liz Sawers, Director Sales, Australia & New Zealand.
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