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Market-leading travel insurer Southern Cross Travel Insurance (SCTI) has stepped up its
digital game and launched a significant upgrade of its website to improve its online customer
experience and speed up the claims process.SCTI is one of the early organisations in Australia to adopt Sitecore’s most recent release of
its digital experience platform which offers significant advancements in creating more
meaningful, personalised customer experiences due to the ability to conduct more testing
and optimisation. It will also enable SCTI to bring new products to market much faster.
The organisation took on board valuable feedback from its customers when it came to
reconfiguring the website and improving its features.

The website has a refreshed look and feel, and customers can now create an account where
they can view their policies and update their personal details. SCTI customers making a
claim can also now upload their documents directly and track the status of their claim online
for the first time. Previously customers had to submit claims documents by email, a pain
point the business was keen to overcome.

SCTI CEO Chris White said the new website was a critically important investment to support
the growth of online sales by providing better functionality and customer experience.
“Ninety-five per cent of our policies are sold online so improving our digital sales experience
is critical to growth. We identified Sitecore 9.2 as the best technology solution available to
meet our organisation’s needs and the rebuild of our website on this platform will help us
deliver exceptional customer service through greater personalisation at scale.
“Of the 62,000 calls from customers we’ve received so far this year, 16 per cent have been
questions about how to claim or enquiries relating to the status of a claim. Our customers
can now access this information online at any time of the day, reducing pressure on our
front-line teams.

“We want to reassure our customers that their digital experience will always be an extension
of the high-quality service people have come to expect when dealing directly with anyone at
SCTI,” added White. “However for people wanting to speak to someone, our helpful team in
the contact centre is also available.”

People dreaming of their next adventure once international travel markets open up again
post COVID-19 can also visit SCTI’s travel advice hub on the website for inspirational
destination content and travel tips.