On the eve of its annual Conference for Mobile agents and Member agencies, Travel Partners has unveiled a fresh and contemporary new visual identity.
Taking place this week in Bangkok on Friday 13 March, the annual Travel Partners Conference is a key milestone for the brand which grew 255% in February Year-on-Year.
The timing of the brand refresh is opportune as the total Travel Partners network now has reached 255 Australia-wide, including the member agents and is expected to end the year on a healthy 300.
The new colours and new fonts of the brand represent Travel Partners’ bold, confident and truly independent approach to business, according to General Manager, Kate Cameron.
“Travel Partners was acquired by FCTG just 18 months ago, and the growth in that time has been phenomenal.
“We are extremely proud to launch our new brand look at our annual Conference as it is a reflection of Travel Partners’ confidence in the future, contemporary business thinking and a new direction for further growth in the independent network,” said Kate Cameron, General Manager of Travel Partners.
“The colour red creates a powerful and dynamic first impression and is associated with passion and triggering emotion. In spite of current challenges, travel is certainly an industry that thrives on emotion and excitement, spurred on by our customers’ desire to see the world, understand new cultures and broaden their horizons,” added Cameron.
“The Travel Partners leadership team wants to make sure our brand stands out from the rest, and enters a new growth era with a fresh new design face.
Travel Partners offers the best of both worlds for independent agents, with a strong focus on flexibility and entrepreneurial leadership in the workplace. The organisation provides strong support and systems to agents and agencies and offers an unparalleled product suite and excellent returns to members.
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