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Travel Websites: Consistency And Simplicity Are Key

August 19, 2019 Business News No Comments Email Email

Web development should be done by a professional design agency. It will save you a lot of time and money in the long term, and it will look much better than if designed by an amateur. Something that all agencies know is that a web design needs to be consistent. Why is that so important?

The human race loves consistency in all forms, not just when it is related to web design. We use sight more than any other sense – it is certainly the first to come into play in most situations. Therefore, it is always essential to ensure that a brand (and that includes a website) is as consistent as possible. This will keep people interested and not turn them away. Finding a sense of familiarity as you browse through a website will make the visitor feel more comfortable, and that in turn makes them stay on the site for longer, which helps with search engine rankings.

Speak to your chosen web design agency about how to make your travel website consistent with the rest of your brand – this will give you a professional, sleek look on your website. Using a reputable ecommerce platform assists with this. You can read a comparison on two of the best here: Big Commerce vs Shopify Plus. A harmonious, attractive setting will inspire confidence, and show that you have thought about how your website should look. This will gain you trust. First impressions count hugely, and perhaps never more so than on a website – yours should look good, consistent, and work as it is supposed to.

The Top Tip Is To Keep Things Simple

You need a website to let people know about your travel business, and to sell products and services. Hiring professionals to create that website will help immensely. Otherwise, you might find that your website is turning people away.

A poorly designed website that is difficult to use and navigate through, or one that takes a long time to load, will not attract potential customers. Simply having a travel website alone is not enough to guarantee sales. It has to be good – better yet, it should be exceptional. Unless you have a truly unique product that cannot be found elsewhere, then it is down to your website to sell you and your business. If it does not, customers will look elsewhere.

Talk to your web design team about optimizing your website, as this will help you. But the website still needs to be easy to navigate, even after it has been optimized and is easier and quicker to load. For example, people need to be able to return straight to the homepage no matter where they are on the site, so make sure they can. Don’t be tempted to allow the design to become too radical or hide all the menus – it won’t do you any favours.

As you can see, if your travel website is to be a success, it must be consistent and simple.

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