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Considering it takes around 18 months to save for a vacation, and months of research and planning, it’s little wonder travelers are demanding a unique experience.

Vacations don’t just happen. The average person visits around 38 websites over 21 days researching their holidays. They also read more than 20 reviews when in the planning phase of their holiday.

Vacations also come with financial and lifestyle sacrifices in the lead-up, and a roller-coaster of emotions from the moment you commit to that holiday. One moment your exhilarated, the next you’re terrified and then you’re back to being excited and inspired.

Lisa Murray, Australia Trip Planner Director said holidays are a personal experience and should be unique to each traveler.

“What one person wants is very different to the next. I might want to explore the local culture, history, food and wine. The traveler sitting beside me might want an adrenaline filled vacation with skydiving, hiking, water sports and other thrills.

“That’s where Australia Trip Planner can help out. We create itineraries to suit each travelers holiday style. Itineraries come with recommended activities, costs and booking links so people can book activities directly. This saves travelers time – because we do all the research for them, and it saves them money because they are booking holidays directly and not paying commissions. We also connect travelers with a wide range of niche activities that generally aren’t available through travel agents,” she said.

Research shows that 60 percent of people worldwide book their own travel arrangements online, and this trend is growing. However, before committing to their holiday, and they read around 7 reviews.

For this reason, Australia Trip Planner invites travelers to share their holiday experience on our Facebook and Instagram pages because we know how important reviews are in helping other travelers to plan and book their holidays. (Yes, a whopping 95 percent of people read reviews before to booking their holiday.)

Australia Trip Planner urges travelers to be savvy and demand a holiday that suits them.

Lisa said: “You wouldn’t walk into a shoe shop and have the sales assistant tell you that you can only have the black or the brown sandals, particularly when you’re eyeing off the red pair. You’d demand the red pair or go somewhere else.

“I want travelers to have the holiday experience that they dreamed of, so let us help you plan your holiday.”