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Trip.Com Group Sees Strong Demand For Singapore Products Among Both Local And Overseas Travellers

July 31, 2020 OTA News No Comments Email Email

Singapore hotels and attractions have been well received in various global markets, with particularly strong demand from outbound Chinese travellers, despite the ongoing pandemic. Group recently recorded sales of over 12,000 room nights amounting to a Gross Merchandise Value of over S$3.75 million over two recently concluded livestreams in Singapore and China.

The demand for Singapore hotels and attractions is promising in light of the uncertain travel
regulations in the market. James Liang, Co-founder and Chairman of Group said, “In a post-COVID world, travellers would be looking to visit places where they feel safe and assured of the government’s handling of the situation. Singapore has demonstrated its capability in handling the outbreak and it is no surprise that we are seeing such strong demand for Singapore hotels and attractions in both the domestic and overseas markets.”

The livestream sessions, part of Group’s recently launched ‘Travel On’ campaign, are designed to provide additional visibility for hotels and attractions in various markets in Asia and rejuvenate the travel industry. Group CMO Bo Sun added, “We will continue to work closely with our local partners to promote Singapore’s diverse offerings domestically and around the world. We will also collaborate with the Singapore Tourism Board on other initiatives for overseas visitors at a later stage. Market-specific recovery plans have also been developed in consultation with our global partners to ensure a safe and calibrated resumption of international travel once the global situation stabilises.”

Mr Jorge Fernandez, Director of Revenue Optimization at Shangri-La Hotel Singapore, said, “It is heartening to see strong demand from travellers despite the current travel restrictions. It keeps our teams motivated and excited about the future possibilities even during such difficult times. We’re also thankful for the support of consumers in the local market and we look forward to collaborating with and welcome the world to Singapore once travel restrictions have been eased.”

Top performers in the Chinese market during the ‘Boss Live’ session hosted by Chairman James Liang included Marina Bay Sands which sold out 2,600 rooms, Resorts World Sentosa – Hard Rock Hotel, and Fairmont Singapore. Singaporeans were also quick to snap up room nights for staycations at PARKROYAL COLLECTION Pickering, Singapore, Shangri-La Hotel, and The Outpost Hotel Sentosa during the livestream on 21 July.

Packages sold via the livestream all come with a ‘Flexibooking Guarantee’ and are fully refundable prior to redemption, another initiative by the Group to mitigate uncertainty and restore confidence in travel.

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