Trip.com Group’s “LIVE for Trip” campaign, a livestream series deployed over the past seven months to meet the challenges presented by COVID19 has generated more than USD 360 million in GMV and received more than 150 million global views.The “LIVE for Trip” campaign is an extension of the company’s “Travel On” initiative campaign and is designed to bolster the recovery of the global travel industry. Through working with local travel industry partners and KOLs, Trip.com LIVE inspires customers to plan their next trip and consider travelling again through presenting them with incredible discounts, tailored products and amazing giveaways.
Championing the local industry while remaining responsive to regional trends In support of Singapore’s domestic travel industry, the Trip.com team has put together a total of 12 livestream episodes to date, offering various deals and discounts on more than 30 local hotels, with some hotel packages sold at more than 60% off regular prices. The team has also worked regionally to create added value for customers, keeping up to date with developments in key markets and identifying hotels in popular destinations such as Japan, Taiwan and Thailand to showcase during the livestream sessions.
Most recently, following the announcement of the planned Singapore-Hong Kong travel bubble, the 29 October Singapore Trip.com LIVE livestream was dedicated to showcasing Hong Kong and Singaporean hotels with the Halloween-themed tagline: “#TripFlashSale – Come in for a Spooktacular deal!”. According to Trip.com Group data, on 15 October, search volumes in Singapore for flights grew by 56.4%, within two hours of the announcement of the agreement to open a SG-HK travel bubble, followed by a 40% increase in local hotel searches.
Following the travel bubble announcement in Hong Kong, Trip.com LIVE promoted a wide range of discounts on Singaporean hotels, provided useful information for Hong Kong customers planning on visiting Singapore, and also promoted local Hong Kong staycation hotel deals.
Ru Yi, Area General Manager – Asia, Trip.com said, “Trip.com LIVE demonstrates our commitment to supporting our local hotel partners with interactive and immersive marketing strategies that are focused on providing value-rich experiences to customers. Our strong network in the region also enables us to coordinate efforts across markets and jointly promote regional destinations through our livestreams. We are delighted with the response so far and look forward to building on the success of the livestreams in the coming months.”
Focus on local staycations for upcoming Trip.com LIVE Singapore Show on 5 November The next edition of Trip.com LIVE in Singapore will be held this Thursday, 5 November, from 8.30pm on Trip.com Singapore’s Facebook Page and YouTube Channel. Viewers can get a head start on their year-end staycation plans and enjoy amazing discounts of up to 44% on eight local hotels including The Capitol Kempinski Hotel Singapore, Four Points by Sheraton Singapore, M Social Singapore and PARKROYAL Collection Pickering, Singapore.
Viewers who purchase hotel packages with UOB credit/debit cards on Trip.com or via the Trip.com app will enjoy an additional S$15 off discounted prices. All packages sold via the livestream are fully refundable prior to redemption. Validity dates for the vouchers vary depending on the hotels.
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