Troon has announced its International Division’s latest partnership with Yas Links, in Abu Dhabi, recognised as one of the top-50 golf courses in the world.
The 13th hole at Yas Links.
Until now, Troon’s work in Abu Dhabi has been focused on Abu Dhabi Golf Club and Saadiyat Beach Golf Club. These clubs were acquired in 2018 by Aldar Properties PJSC, which owns Yas Links.
“Having seen the work that Troon has done with Abu Dhabi Golf Club and Saadiyat Beach Golf Club over the years, we have been very impressed with their expertise in agronomy and general golf operations, which has developed these clubs into worldwide icons that feature on the ladies’ and men’s European Tours,” said Jassem Saleh Busaibe, Chief Executive Officer, Aldar Investments.
“It was logical for us to move Yas Links under the same management umbrella as these other two world-class Abu Dhabi clubs, forming the best trio of golf courses anywhere in the Middle East region. We look forward to growing our relationship with Troon International and seeing positive results,” he added.
Yas Links, opened in 2010, is ranked 44th in Golf Digest’s Top-100. The par-72 course, designed by Kyle Phillips, is one of the few links courses in the region and also boasts a nine-hole par-three academy course, floodlit practice facilities and luxurious clubhouse.
“Yas Links is an exciting signing for us. As a flagship venue in the Middle East, we are delighted to be managing the property going forward and to promoting Abu Dhabi as a must visit destination for any golf enthusiast,”said Mark Chapleski, President of Troon International, an Executive Member of the Asian Golf Industry Federation.
“Our Troon associates around the globe have proven time and time again that they can produce results through their expertise in golf club management, and we are very optimistic about the future of these three facilities under one ownership group. Our primary goal is to make sure that they are running to their maximum efficiency, with superior service standards,” he added.
Troon strives to develop the overall operations of each facility that it works with, in disciplines such as course conditioning, food and beverage and recruitment while strengthening the reputation and prestige of its golf to ultimately attract global visitors who recognise the quality of the club.
This strategy has underpinned Troon’s success in the MENA region, which, with the addition of Yas Links, is now home to 17 Troon venues.
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