True North Adventure Cruises has appointed Ms. Sandy Nerlich as its North American in-market representative.
Based in Los Angeles, Ms. Nerlich is well-known for having managed Tourism Western Australia’s North American account since inception. Ms. Nerlich is also well-known for getting results. During her time as regional director, North American visitation to Western Australia grew from basically ‘unknown destination’ status to a much-more desirable position today where North Americans provide the state with its 4th highest source of global visitation.
Ms. Nerlich also enjoyed prior success as a market development manager with Destination New South Wales and before that she ‘cut her teeth’ with companies specializing in travel to the South Pacific.
Announcing the appointment True North’s brand director, Mr. Peter Trembath, explained that everyone at True North Adventure Cruises was looking forward to benefiting from Ms. Nerlich’s wealth of experience and, her legendary reputation for tireless commitment.
“Sandy is not only an industry stalwart, she is highly regarded as someone who totally commits herself with infectious enthusiasm.”
Mr. Trembath further explained that Ms. Nerlich’s appointment was confirmation of the adventure-cruise operator’s faith in the North American market.
“We have been in-market since just before the financial crisis. Obviously, things stalled quite a bit during the crisis but since then passenger numbers ex North America have steadily increased. We were especially buoyed by back to back whole boat arrangements with the New York Yacht Club, however we believe that we can be even more successful in North America and we are confident that Sandy’s energy will deliver the required traction.”
Responding to her appointment Ms. Nerlich said “I am absolutely thrilled to be associated with the TRUE NORTH. It is one of those bucket list vacations that everybody talks about and I am still finding it hard to believe that in just over a week, I will be experiencing life on-board this revered adventure-cruise ship for myself!”
Ms. Nerlich’s appointment begins with a ‘Welcome Breakfast’ on the opening day of the Australian Tourism Exchange in Perth, Western Australia. The April 9 breakfast will be attended by some of the most prominent participants in North America’s outbound market to Australia and, thereafter Ms. Nerlich will fly to Broome in Western Australia’s far north where she will join a Kimberley Waterfalls itinerary on the TRUE NORTH.
FAST FACTS
- True North Adventure Cruises has won a plethora of awards for excellence including state and national tourism awards, export awards and numerous consumer awards.
- Australia’s premier luxury adventure-cruise ship, the TRUE NORTH is purpose-built to sail deep into the heart of the wilderness, visiting areas that larger ships cannot access. Guests are privy to very-high quality off-ship experiences courtesy of the ship’s biologist and a team of naturalists, a ship’s helicopter and six dedicated adventure boats.
- Exceptional food and wine are also at the heart of a TRUE NORTH experience. The ship’s modern Australian cuisine is supplemented with locally sourced ingredients and complemented by an outstanding selection of Western Australian wines. Cabins are spacious and modern; there is a panoramic lower deck dining room, an alfresco bar, an observation lounge and a dedicated sports deck.
- Daily activities include scenic walks, fishing, snorkelling, diving, picnics, cultural events and spectacular flights in the ship’s helicopter.
- Destinations include the Kimberley – a panorama of rugged mountains, spectacular gorges and majestic waterfalls; the still-wild coast of Western Australia featuring the intriguing Abrolhos Islands, world-famous Ningaloo Reef, fishing paradise at the Montebello Islands and, the pristine Rowley Shoals; some of Indonesia’s most stunning volcanic islands including Komodo – home to the largest lizard on the planet; the breathtaking islands of the Raja Ampat; the whale sharks of Cenderawasih Bay; the mighty Sepik River and the un-spoilt islands of Papua New Guinea; beautiful Sydney Harbour and, a seafood safari around South Australia’s delightful Eyre Peninsular!
For more information go to www.truenorth.com.au
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