Tourism Tropical North Queensland has appointed Marketing Manager Lani Strathearn to spearhead the rollout of the Cairns & Great Barrier Reef brand.
TTNQ Chief Executive Officer (CEO) Mark Olsen said Ms Strathearn had a solid career in tourism marketing having worked in agencies in Melbourne and Adelaide for the past four years with clients including luxury touring company APT.
“Lani’s expertise in developing marketing strategies for diverse tourism clients will be invaluable in leading the promotion of Cairns & Great Barrier Reef in a very challenging marketplace,” he said.
“Her experience aligns well with our current focus on Drive North Queensland and intrastate marketing as Lani worked with the South Australian Tourism Commission to develop and implement campaigns to promote their touring routes.
“Having worked as the Business Development Manager for the Adelaide Convention Bureau, Lani values the role of members to take ownership of and assist in destination promotion.
“Lani also has industry management experience after managing a boutique hotel in Canada and running backpacking hostels while she was completing her Bachelor of Business majoring in Tourism Management.”
Ms Strathearn has just completed an epic road trip from Melbourne to Cairns with her partner Anthony, including two weeks’ quarantine in Tamworth.
“I have found my dream role in my dream destination making the three weeks on the road well worth it,” she said.
“The low population, wide open spaces and outdoor lifestyle of Cairns & Great Barrier Reef are the perfect antidote for domestic travellers wanting an escape from the stress of living through a pandemic.
“This will present new opportunities for the region especially in niche markets that will help grow visitation and our audience base.
“I am excited to be a part of the dedicated and passionate team at TTNQ and look forward to working with the tourism industry throughout the region.”
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