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Turn off your screen to earn airline points while you sleep

February 1, 2019 Headline News No Comments Email Email


Some air travel actually involves flying, but there’s a lot else going on, as Qantas has just shown with a “sleep health challenge” that lets its frequent flyers earn points while they sleep.

Qantas says they can do that by using the Qantas Wellbeing app.

Designed to encourage healthy sleep habits, the app, developed by Qantas Health Insurance, offers frequent flyers points if they limit screen time before bed, develop regular sleep patterns and better understand healthy sleep practices.

The ‘Sleep Health Challenge’ is the latest feature in the Qantas Wellbeing app that rewards Australians with Qantas Points for developing healthy lifestyle habits. Members can already earn points for keeping active by walking, cycling or swimming and understanding more about their BMI and blood pressure.

How it works:

  • Download the free Qantas Wellbeing app
  • Set your bedtime routine
  • Place your phone down at least 30 minutes before bedtime
  • Don’t move your phone until you wake up the next morning
  • Wake up with five more Qantas Points

The app also prompts frequent flyers to track how they feel upon waking. By reviewing their Sleep Health Challenge history, users can see how better sleep practices affect their mood.

Users can also earn an additional 20 Qantas Points for taking part in the Qantas Sleep Quiz – a 10-question guide to learning more about maximising your sleep drive, how diet and exercise affects sleep and understanding your body clock.

According to the Sleep Health Foundation, four out of 10 Australian adults experience some form of inadequate sleep. Not getting enough sleep can affect learning and decision making as well as increasing the risk of mental and physical illness.

Qantas Loyalty chief executive, Olivia Wirth, said Qantas Frequent Flyer is the first airline loyalty program to offer points for something as simple as sleep.

“There’s a big opportunity for us as a health insurance provider to promote health and wellbeing among customers and demonstrate the value of preventative health management.

“The Qantas Wellbeing app has been downloaded over 400,000 times and uses Qantas Points to inspire hundreds of thousands of members to lead more active lifestyles. We hope to see the same impact for adopting healthier sleep practices.”

Dr Gemma Paech, Sleep Scientist with The Sleep Health Foundation, said getting enough sleep is essential to a healthy lifestyle.

“Poor sleep is associated with impairments to attention, memory and overall mental and physical health.

“Blue light from phone and computer screens at night can disrupt the production of melatonin – an important sleep hormone that regulates our internal body clock, lets us know when it’s time to sleep and helps us have good quality sleep. Not only this, but looking at a phone before bed and during the night can be stimulating and may evoke an emotional response, making us more alert when we should be asleep, resulting in fragmented sleep across the night.”

Qantas Frequent Flyers taking part in the Sleep Health Challenge will earn up to five points per night in the first month. After the first month the earn rate reduces to 0.5 points per night for members who are not Qantas Insurance policy holders.

Qantas Frequent Flyers taking advantage of all the Qantas Wellbeing app features have the ability to earn up to 3,406 points per year, with Qantas Insurance policyholders earning up to 20,000 points per year through the app.

IT’S THE SECOND OFF-BEAT INITIATIVE from Qantas in just a few days. Research by Qantas into futuristic long-haul flights suggests stationary exercise bikes and virtual reality relaxation and entertainment are what its customers would like to see.

The new research, captured late last year in conjunction with Sydney University’s Charles Perkins Centre, is being conducted as Qantas prepares to conquer the final frontier of global commercial air travel, with world first non-stop flights from the east coast of Australia to New York and London – to start from 2022.

The airline has been conducting focus group research as well as surveying customers as they step off the direct London to Perth services to capture their experience, suggestions and feedback.

Health and wellness are the top trends coming through all research, with a strong focus on mindfulness and “separation of experience” at different stages of a long-haul flight.

Qantas International chief executive Alison Webster says the new research is showing increased interest towards physical wellbeing, state of mind and personal time and space.

Edited by Peter Needham



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