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Upscale move will let Best Western cover the whole field

February 21, 2019 Headline News No Comments Email Email

Best Western Hotels & Resorts has confirmed its acquisition of global hotel brand WorldHotels, a collection of about 300 upmarket hotels and resorts in premier international destinations.

Best Western said the WorldHotels brand will play a critical role in extending Best Western’s portfolio of offerings into the “upper upscale and luxury segments”.

“There is tremendous synergy between Best Western and WorldHotels,” said David Kong, president and chief executive of Best Western Hotels & Resorts.

“By joining forces in this new partnership, we will create competitive advantages for both companies. I have the utmost respect for WorldHotels and believe in its vast potential.”

WorldHotels will maintain its “distinctive personality and individuality” while benefiting from Best Western’s robust and scalable e-commerce platform, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network, and powerful revenue engines, according to a Best Western statement.

“Our hand-picked collection of renowned independent resorts include a celebrated tropical lagoon retreat, a cosmopolitan waterfront sanctuary, an art-centric oceanfront destination, and a picture-perfect winter mountain escape,” WorldHotels proclaims.

WorldHotels chief executive Geoff Andrew, described Best Western as “one of the largest, most respected and trusted hotel brands”.

“As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”

Best Western now has a portfolio of 13 brands.

“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity,” Kong said.

On the WorldHotels’ list: Amilla Fushi, Baa Atoll, Maldives

“We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence-minded, quality hotels to join the brand. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future.”

WorldHotels’ website is currently extolling The Darling Sydney, which was awarded the Forbes 5-star rating and named one of the world’s best hotels and spas for 2018.

“This urban resort provides a luxurious haven with its renowned spa with 11 treatment rooms, two exclusive couples suites, and a Moroccan Hammam,” the site says.

Written by Peter Needham

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