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Utah Valley Convention & Visitors Bureau Unveils New Name and Branding to Encourage Visitors to ‘Explore Utah Valley’

June 4, 2018 Visit USA No Comments Email Email

Melding the accessibility of Utah’s stunning natural beauty with the vibrancy of an eclectic urban community, the Utah Valley Convention & Visitors Bureau unveils a new name as well as a new vision, inviting residents and visitors alike to experience every city, escape into nature and make memories by exploring Utah Valley.

The Utah Valley Convention & Visitors Bureau will now be known as Explore Utah Valley (, a name and brand capturing the true spirit of this county located in the heart of Utah.

“Utah Valley uniquely combines urban adventures and beautiful mountain escapes,” said Joel Racker, president and CEO of Explore Utah Valley. “Utah Valley offers family-friendly, award-winning entertainment and dining options and is a short drive to world-class mountain playgrounds as well. brings the best of Utah Valley together to help you plan all of your activities.”

Whether it’s a mom trying to keep her children active and entertained during the summer months, a wife looking for date night ideas beyond dinner and a movie, a family in a nearby state looking for a great weekend escape, or a group of young single friends hoping to discover the latest up-and-coming band, offers a wide variety of ideas appealing to all interests, budgets, activity levels and beyond.

Utah Valley’s travel economy generated more than $500 million in taxable sales in 2017, resulting in $17.2 million city and county tourism taxes. These statistics reflect the number of visitors near and far who are exploring an array of Utah Valley activities, ranging from mountain and lake adventures to dining and cultural events, confirming that the county is an ideal location for family explorations, group events and more.

When looking to build memories, create family traditions, discover new adventures and take time to truly explore Utah Valley, visit for details on all the activities, festivals, recreational opportunities and shopping and dining options found in Utah Valley.

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