Victoria’s Secret, the most glamorous lingerie brand in the world, expands its global presence with the opening of the first full assortment flagship store in Hong Kong today. Situated in the heart of Causeway Bay, a vibrant commercial and shopping district, the Victoria’s Secret Hong Kong Causeway Bay Flagship Store spans four floors with a total retail space of more than 50,000 sq. ft.
To celebrate the store’s opening, Victoria’s Secret Angels Josephine Skriver and Martha Hunt will be appearing in the store between 6-8pmon 24 July to meet & greet fans and sign autographs.
PRODUCT OFFERINGS
The Victoria’s Secret Hong Kong Causeway Bay Flagship Store will feature a wide assortment of the brand’s signature bras, lingerie, panties and sleepwear. Bra collections will be merchandised by style, making intimates shopping easier. All of the beautiful and feminine lingerie that Victoria’s Secret is known for will be available, including the latest collection from Very Sexy™ Dream Angels™, Body by Victoria™, T-Shirt & Sexy Illusions Collections, as well as the brand’s athletic line, Victoria Sport.
The full lines of popular fragrances such as Victoria’s Secret Bombshell, Victoria’s Secret Tease, and Love collections are all available along with Victoria’s Secret Mist & Lotion Collection and Victoria’s Secret Daily Body Care.
The store will also feature a whole floor devoted to Victoria’s Secret PINK – a collection of bras, panties and beauty products inspired by and focused on university-aged women.
STORE DESIGN
The design for the store takes glamour and sophistication to a whole new level, with a stunningly mirror glass façade with dynamic lighting in the brand’s signature pink hues and a large video display facing the Times Square showing the Victoria’s Secret Angels and the brand’s latest collections.
The interior of the store takes a cue from residential design in both feel and scale, including dramatic custom chandeliers and lingerie-inspired detailing. A spiral staircase leading up to the first floor from the ground floor is a stunning focal point, with floor to ceiling LED video screens screening highlights from the Victoria’s Secret Fashion Show. In addition, supermodel imaginary and looks from past shows are displayed throughout the store.
PERSONALIZED SERVICES
Victoria’s Secret offers complimentary bra fittings in store – no appointment necessary. Highly trained Bra Specialists will be on hand to help customers find their perfect fit with their own Victoria’s Secret bra size and shape, and being measured can take as little as 30 seconds.
The Victoria’s Secret Hong Kong Causeway Bay Flagship Store also offers an intimate and glamorous fitting experience – including seating areas with custom furniture in plush furnishings. Each uniquely designed and themed fitting room is also equipped with a call button for assistance.
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