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Businesses and communities from across the state have made it clear that they support the reauthorization and full funding of VISIT FLORIDA at $76 million.

Key Facts:

  • VISIT FLORIDA has more than 13,000 business partners.
  • Florida’s tourism industry supports 1.4 million jobs and VISIT FLORIDA’s efforts continue to attract record numbers of visitors to the state, including an all-time high of 126.1 million in 2018.
  • According to the Florida Legislature’s Chief Economist, VISIT FLORIDA returns $2.15 back to taxpayers for every dollar invested.

Heather Ruiz is the Senior Director of Marketing and Leasing for Destin Commons, the premier shopping, dining and entertainment destination in Destin, Florida. Destin Commons has been a VISIT FLORIDA partner for more than eight years.