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Virgin Australia And The AFL Kick Off New Five-Year Partnership

September 21, 2018 Sports No Comments Email Email

Virgin Australia and the Australian Football League (AFL) today announced a new five-year agreement, extending the partnership until the end of 2023.The new agreement also spans across the NAB AFL Women’s competition, providing both the men’s and women’s league access to Virgin Australia services and benefits including baggage allowances, lounge access and an AFL team travel solution, supporting the teams’ unique requirements.

Virgin Australia Chief Executive Officer and Managing Director, John Borghetti AO, said: “Virgin Australia has proudly been the Official Airline Partner of the AFL since 2010, transporting the 18 clubs, their teams and fans across the country.

“Securing the deal with Australia’s most popular sport for another five years means we can continue making games even more accessible for passionate AFL fans across Australia.

“The AFL has the highest attendance of any sporting code in Australia and with over seven million fans attending games so far in 2018, it’s a key driver of domestic and international tourism. We also look forward to welcoming the AFL Women’s teams on our flights and helping to grow the women’s league in Australia,” Mr Borghetti said.

AFL Chief Executive Officer Gillon McLachlan said: “I’m so pleased Virgin Australia will continue to help the
AFL be a truly national game, through their support to all levels of football, from the grassroots to the elite
men’s and women’s competitions.

“Virgin Australia has always put the needs of our fans, players and officials at the forefront of their services, and I’m excited at what we’ll be able to collectively achieve with them over the next five years,” he said.

Virgin Australia will continue to enhance the fan experience via the AFL Virgin Australia’s travel program,
AFL Travel.

To celebrate the announcement, Virgin Australia, the AFL and Melbourne Airport today unveiled the firstever life-size mural outside Virgin Australia’s Lounge at Domestic Terminal showing eight of this year’s Toyota AFL Finals Series players.
The eight players are:
• Richmond – Dustin Martin
• West Coast Eagles – Josh Kennedy
• Collingwood – Scott Pendlebury
• Hawthorn – Jarryd Roughead
• Melbourne – Max Gawn
• GWS GIANTS – Jeremy Cameron
• Sydney Swans – Lance Franklin
• Geelong Cats – Tom Hawkins

Virgin Australia has a number of celebrations for fans during the 2018 Toyota AFL Grand Final week, including:

• Virgin Australia’s popular biggest seat upgrade will turn into the greatest ever seat upgrade for fans on Toyota AFL Grand Final Day.
• Virgin Australia Pre-Game Show at the Toyota AFL Grand Final Day featuring the Black Eyed Peas and legendary Australian rocker Jimmy Barnes.
• The Virgin Australia Premiership Party, the FREE concert on the MCG featuring Jimmy Barnes, following the 2018 Toyota AFL Grand Final. Jimmy Barnes will take to the stage from 7.00pm AEST on Saturday September 29 and will include the presentation of the 2018 AFL Premiers.

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