Melbourne, get ready for a double shot of design, music, fashion and fuel with today’s announcement that W Hotels Worldwide is set to open its second Australian property in December 2020. The showpiece of Cbus Property’s $1.25 billion Collins Arch mixed-use precinct, W Melbourne will shake up the city’s hospitality scene with its unrivalled brand of rebellious luxury.
Turning the conventional hotel experience upside down, W Melbourne will embody the city’s creative spirit, igniting guests’ desire to soak up the brand’s super-charged take on luxury in one of Australia’s most liveable cities. Set to be the rebel between the streets, at 408 Flinders Lane, the hotel’s bold design and innovative programming will play host to four daring restaurants and bars, making it a luxury lifestyle destination for guests and locals alike.
Following a stellar 30-year hospitality career – including the opening of W Maldives and W Hong Kong – W Melbourne’s General Manager Damon Page is thrilled to return home and bring with him a trailblazing brand that defies expectation and breaks the norms.
“From our Flinders Lane address to being styled by the streets that surround us, we’ll deliver an unmistakable Melbourne experience, matched by our iconic Whatever/Whenever service promise. This is the luxury lifestyle hotel that Melbourne deserves, and we’re committed to delivering what’s new and next in Design, Music, Fashion and Fuel.”
The hotel’s 294 guest rooms will offer a distinctively different experience at every accommodation level whilst exuding an understated elegance that is a hallmark of the city’s style. In keeping with the overall design narrative of the hotel, reveal to revel, guests will uncover aspects of Melbourne’s history and culture through the room’s curated design features.
W Melbourne’s exceptional 29 suites, including four spacious WOW Suites, take centre stage with bold design and luxury furnishings, whilst the brand’s interpretation of the traditional presidential suite, the Extreme WOW Suite on the 15th floor features a 40sqm balcony with expansive views of the Yarra River and a modern take on an old school jukebox. All guests will be able to tune in and tune out as they wish, stirring things up by making their favourite cocktail from their private W MixBar and connecting to the high-quality sound system to play their own tunes.
Obsess over beverage and food with four vibrant and totally distinctive restaurants and bars that will amp up the W Melbourne experience and give a nod to what people love about this 24/7 city. WARABI will showcase the epitome of Japanese food, culture and service and is a signature restaurant for only 30 diners and a private dining room for 10 focusing on seasonal and local ingredients. Lollo, will be under the culinary creative direction of a renowned local chef and will take diners from day to night and beyond, celebrating the chefs mixed heritage and unique approach to menu curation.
Curious promises to be the place to see and be seen. Culture, music and bold concoctions will be paired with a menu full of small bites and sharing plates for an all-night experience. Like falling down a rabbit hole, the bar’s design is as impressive as the bespoke cocktail list. Culprit, will be a café-meets-wine-bar experience that will entice guests to mix and mingle throughout the day and into the night.
To encourage W’s philosophy of Detox, Retox, Repeat, FIT and WET on Level 14 will offer spectacular city views, a state-of-the-art fitness facility and a gold-roof adorned indoor pool with poolside bar and DJ booth.
With almost 830sqm of ultra-modern conference, meeting and event space, W Melbourne will set the stage for spectacular events with fully adaptable conference equipment, world-class audio-visual facilities and contemporary cuisine from the expert in-house catering team. The jewel in the crown, the GREAT ROOM is a 426sqm pillarless ballroom with an abundance of natural light and 4mx5m LED wall.
As with every W Hotel, the iconic Whatever⁄Whenever® philosophy promises the customer service team can assist to make any request a reality. From getting a table in an award-winning restaurant and meeting the chef to backstage passes to a sold-out gig, a W Insider will hold the secret key to the city and connection to what’s new and next around town.
On the hunt for talent that can boldly colour outside the lines when delivering memorable service, W Melbourne will be searching for its very own W Insiders and Music Curator to help bring the W brand to life, from the everyday guest experience to its vast programming and major happenings. Auditions for these highly sought-after roles will open shortly.
For further information, visit wmelbourne.com
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