Thanks to its new amenities by Rituals, 50 Meliá hotels in Spain and EMEA will reduce plastic use by over 45,000 kilos within a year
This spring, Meliá Hotels & Resorts, the flagship brand of the Meliá Hotels International group, announced a new agreement with the cosmetics brand Rituals by which it became the new supplier of bathroom amenities to group hotels in Spain and EMEA. As a result of this partnership, all single-dose plastic bathroom amenity containers have now been removed and replaced by 300ml eco-pump dispensers containing around ten times more product and using much less plastic. This project forms part of the environmentally responsible activities of the Meliá group and the brand’s commitment to the well-being of guests.
The 52 hotels that have already installed the Ritual dispensers will reduce plastic use by at least an estimated 45,000kg per year in bathroom amenities, 75% less than required for single-dose containers, thus avoiding the emission of more than 29,000kg of C02 into the atmosphere.
Other bathroom articles (brushes, combs, etc.) have also been replaced by ecological alternatives made with 100% organic and compostable materials and packaging made from recycled cardboard. These products are provided on request from guests should they wish to consume more responsibly.
“We want to improve the experience of our guests with top quality products which at the same time help us reduce our environmental footprint, – says Susanna Mander, Marketing Director of the Meliá Hotels & Resorts brand – and that’s why this partnership with Rituals has been driven by their innovative spirit and environmental commitment, which together meet two fundamental criteria for our company: sustainability and excellence.”
Rituals has designed a range of exclusive products for Meliá hotels based on the “Ritual of Dao” collection, containing soothing ingredients such as White Lotus, a symbol of purity and spiritual growth in the Far East, and Yi Yi Ren, which has been used for centuries in China for its nutritional and medicinal properties.
“Ritual of Dao” is based on an ancient Chinese philosophy that seeks perfect harmony between Yin and Yang, and comprises shower gel, shampoo, conditioner, hand soap and body and hand cream.
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