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Welcome to Country connects Australians to Aboriginal and Torres Strait Islander cultural tourism experiences

December 1, 2020 Visit Oceania No Comments Email Email will formally launch the world’s first not-for-profit Aboriginal and Torres Strait Islander cultural tourism and retail platform on Wednesday 2 December with a virtual event curated by Rhoda Roberts AO, a Welcome to Country Board Member. The launch event kicks off a week featuring 17 online events until Tuesday 8 December showcasing Aboriginal and Torres Strait Islander cultural tourism and behind the scenes with some great artists.

Pre-Registration Link for Launch and Online Events

Australians can register for the launch on the link above. There they can view details of 17 FREE online activities with Aboriginal and tourism operators, artists and authors. The events also include thought-provoking conversations hosted by Rhoda Roberts with experts about the traditional knowledge inherent in First Nations cultural tourism. The discussions are with academic leaders Professor Marcia Langton and Bruce Pascoe, cultural fire management expert Victor Steffensen and sportsman and author Joe Williams.

With more than 90 tourism experiences, the Welcome to Country marketplace is ideally placed to capture Australia’s domestic tourism market over the summer holidays and into a very hopeful COVID-19 free future in 2021.

Welcome to Country online national launch event details – Wed 2 December

7.30pm Introductions – Rhoda Roberts

7.35pm Welcome to Country – Craig Madden
Smoking Ceremony – Matthew Doyle and Tim Bishop.

7:40pm Welcome to Country’s purpose and offering with the Board of Directors.

7.45pm Tourism Business Panel with Aunty Margret Campbell, Darren Capewell, Juan Walker.

8.15 pm Evening performance with electric soul band, Bow and Arrow


“We are extremely excited to be able to present the Welcome to Country marketplace and give Australians an opportunity to experience Indigenous cultural activities and products that are easily identified and booked through”
Jason Eades, CEO Welcome to Country.

“We know that Australians want to be able to engage with First Peoples of Australia, but they don’t necessarily know how to identify authentic experiences. The Welcome to Country marketplace was aimed at bringing them together with Aboriginal and Torres Strait Islander tourism operators.”
John Morse AM, Board Member and Former Tourism Australia CEO


By booking experiences at families, grey nomads and adventurers can see Australia through the eyes of Aboriginal and Torres Strait Islander Australians and at the same time help to provide a better economic future for First Nations people to maintain their culture, bring families together and stay on country.

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