Some of Western Australia’s best local produce and attractions will be broadcast across Australia this week on Network Ten’s MasterChef Australia during a special WA Week series, which kicked off last night with an episode filmed at Optus Stadium. Future episodes will showcase Perth’s transformation, the State’s natural beauty and potential road trip routes to explore – with Perth city, the Swan Valley, the Margaret River region and Rottnest Island all featured.
Alongside this, Tourism WA has launched a domestic ‘Create Your Own Gourmet Escape in WA’ marketing campaign – which runs until the end of September 2019, and features MasterChef Australia judge and WA enthusiast George Calombaris.
The campaign partners with Jetstar and as well as Helloworld Travel to target the east coast market and encourage them to holiday in WA, with the Swan Valley, Perth and Margaret River highlighted.
Travel packages with Jetstar means that visitors from the east coast can fly to Perth from $145 on-way on selected travel dates. Helloworld Travel is offering WA Foodie holiday exclusives starting from $399 per person, where visitors can choose from a range of gourmet packages such as a Perth foodie experience, a Margaret River food and wine escape, and a deal that includes tickets to one of this year’s Western Australia Gourmet Escape events.
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