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What Agents Want

June 19, 2020 Cruise No Comments Email Email

When Viking asked the Australian and New Zealand travel trade community for feedback on its agent email communications, hundreds shared their thoughtful suggestions. This feedback has already begun to shape the platforms that agents use to engage with Viking, as well as the email communications that Viking shares.

“We know you’re busy, and we want to help you get clients back in the door making bookings as quickly as possible. That’s why we’re implementing your feedback in practical ways that help make your life easier, like reshaping our email communications, updating our Marketing Centre and increasing the online training opportunities available to you,” said Erin Kramer, Viking’s ANZ Trade Marketing Manager.

In response to feedback from agents, Viking has not only redesigned its email communications and adjusted timings to better suit the flow of an agent’s typical working week, but the cruise line has also significantly improved the information and content within those emails.

“For example, we know it’s valuable for you to be aware of what we’ll be advertising any given week, so you’re one step ahead when your clients ask about an ad, itinerary or offer. That’s why we’re including a link to our press ads in our weekly eDM so you know exactly what’s being advertised,” she continued.

In addition, Viking has now increased availability and access to tools to create low cost campaigns using agents’ own channels, such as social media, including adding more user-friendly and multi-format content to its Marketing Centre.

Over the past three months, Viking has been making continual and significant updates to its trade communication channels, including launching its brand-new Marketing Centre, introducing the new-and-improved Image Library, debuting the Expedition trade training email series and as always, updating the range of terrific products available to redeem at Rewards by Viking.

“I’d like to thank all those agents who took the time to respond to our survey. The Australian and New Zealand travel agent community is incredibly important to our brand and business. At the end of the day, we’re committed to being easy to work with and making your life easier,” Erin concluded.

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