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What Makes A Good Travel Website?

August 19, 2019 Business News No Comments Email Email

Web design companies are often asked what makes a good website. It’s difficult to quantify exactly, but there are certainly some elements that will need to be included; and if they are missing, visitors will notice. This is why having an overall plan for the design of your travel website can be important.

When discussing your ideas with your multi channel ecommerce web designers, you will be able to get some ideas of what makes a good travel website. The best thing to do when you want to come up with something new and interesting is to do your research. You will see designs that you immediately know are working. Go online and look for sites that have a similar look to the one you want to make. You won’t be able to copy those websites. You wouldn’t want to anyway, because your product is unique. But you will be able to use some style ideas and techniques.

Once you know what look you are going for in your website, the rest of the design will be much easier. Imagine you are a customer and try to use the site. What did you like? What didn’t work? What do you know that you definitely do or don’t want to include on your own site? The answers to these questions will form the basis to your own site design. Now you can go to your designer and really get to work on creating something special.

What Does ‘Under Construction’ Mean?

A website should be designed with your clients and customers in mind, because without them you would not have a business. Therefore, you need to think about what they want when they visit yours.

Something that most web owners won’t want their customers to see is an ‘under construction’ page on their website. If someone who might want to buy from you is on your site and browsing, and they come across a page under construction rather than the information they actually wanted, they will be disappointed. They will probably head off elsewhere to book their holiday or order travel products on another site rather than waste time hoping that yours will be finished soon.

The under construction page is seen less and less these days, and that’s a good thing. It was a ‘holding page’, put up to show that the website wasn’t entirely complete. And when you think more about it, it is an unnecessary page these days. If your website is not ready for the public to view it, no matter how excited you are about it, then it should not go live. Your fabulous web design should only come to the public’s attention when it is complete. If you rush the launch of your travel website, you may well alienate customers – you could lose credibility, and it will be hard to get it back. An unfinished website full of under construction pages and dead links is unprofessional.

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