Can your business handle the unexpected if something you couldn’t possibly anticipate were to arise, as happened in 2020?
If the answer is yes, chances are you’re ready to play in a post-pandemic world,” says Adam Witty, a successful entrepreneur and the ForbesBooks co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant.
“I’m sure 2021 will come with its own unexpected twists and turns, but I am also confident there will be potential.”
All the unknowns make planning a challenge, but Witty says it’s possible to begin gathering hints about how the world will operate going forward.
“You just have to know where to look,” says Witty, who also is the founder and CEO of Advantage|ForbesBooks (www.advantagefamily.com).
Adam Witty, co-author with Rusty Shelton of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant, is the CEO of Advantage|ForbesBooks (www.advantagefamily.com). Witty started Advantage in 2005 in a spare bedroom of his home. The company helps busy professionals become the authority in their field through publishing and marketing. In 2016, Advantage launched a partnership with Forbes to create ForbesBooks, a business book publisher for top business leaders. Witty is the author of seven books, and is also a sought-after speaker, teacher and consultant on marketing and business growth techniques for entrepreneurs and authors. He has been featured in The Wall Street Journal, Investors Business Daily and USA Today, and has appeared on ABC and Fox.
.jpg){kind=tracking}