Destination Queenstown has launched its winter 2019 campaign in Australia, inviting them to tap into our adventurous spirit and discover what makes winter in Queenstown unique.Directed by ARIA-winning Allan Hardy, and produced by locals Two Bearded Men, the action-packed mini-feature follows four groups on their Queenstown winter adventures.
They take to the sky over mercury-silver lakes, pick their way along a ridgeline up The Remarkables and wind their way through Queenstown’s alleys and streets, discovering our vibrant nightlife, Queenstown’s unparalleled range of activities and majestic scenery.
The wait is over! View Welcome to Winter HERE
“This is the earliest we have ever gone to market in Australia for winter,” says DQ Brand and Marketing Manager Diana Mendes. “This is in response to ever-evolving booking behaviour by Australian travellers, and a highly competitive destination environment that requires strong action to ensure Queenstown remains at the top of Aussies’ list.”
“Some late spring snowfall has gotten us excited about winter 2019 already—who needs summer right? Queenstown delivers on all of these promises in spades and we can’t wait to share it all with Australians next year.”
Sydney Launch Event
To celebrate the launch Destination Queenstown is hosting an après ski premier of the campaign asset in Sydney tonight at Surry Hills’ Golden Age Cinema.
80 Australian key opinion leaders, influencers, high quality media and brand partners including Queenstown Winter Festival, NZ Ski, Cardrona Alpine Resort, Tourism New Zealand, Air New Zealand, Red Bull, Go Pro and P.E Nation will get an exclusive sneak-peak at the campaign before the general public.
The RTO continues its relationship with comedian Dan Ilic, harnessing his irreverent style and dry wit as MC for the evening, which will be bookended with music sets from Australian artists who also embody Queenstown’s fun-loving and vibrant spirit.
Welcome to Winter will be distributed via a comprehensive range of digital channels, both paid and organic, including Facebook, Instagram, YouTube and on demand TV during the 10 month campaign period. This activity will be supported by a comprehensive PR and media plan including branded content, and influencer and media visits with high-calibre and trusted contacts in Australia.
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