World Expeditions Travel Group (WETG) has appointed seasoned communications and marketing specialist, Virginia Haddon, to manage public relations for three niche brands, including its fast-growing European active travel brand, UTracks.
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As well as UTracks, Virginia will be responsible for public relations for WETG’s school groups and youth brand, World Youth Adventures and its charity brand, Huma Charity Challenge.
Virginia is a travel industry veteran, having worked for more than 20 years devising and executing successful, complex campaigns and developing collaborative relationships across a wide range of sectors including travel, food and wine, and wellbeing.
Her most recent roles included managing the media for Luxperience and running her own consultancy, Cascade Communications.
“I’m delighted to be working with such a well-respected company and I’m looking forward to contributing to the continuing growth of these exciting and dynamic brands,” Virginia said.
Virginia will be working alongside Michele Eckersley, who is responsible for the Group’s core brand, World Expeditions, as well as niche brands including Australian Walking Holidays, Tasmanian Expeditions, Adventure South, Trail Journeys, Great Canadian Trails and the Blue Mountains Adventure Company.
More info at www.worldexpeditions.com or phone 1300 720 000.
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