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Australia’s preeminent resort representation agency, World Resorts of Distinction (WRD), has expanded its all-female team with the appointment of Lauren Anderson to the newly-created role of Sales & Networking Manager.

WRD CEO, Tess Willcox, said Lauren’s experience, education and passion for the environment made her a stand-out candidate for the Sydney-based role, which was implemented by the company as a means of reducing air-travel for the Gold Coast-based team.

“Lauren recently completed her Graduate Certificate in Sustainable Tourism Management, so she brings a wealth of relevant knowledge about environmental conservation, and the role it plays in the world of travel, to her position” she said.

“She is also well-versed and well-connected within the tourism industry thanks to an expansive career that spans a variety of roles including stints at Tourism Australia, Top Deck, Flight Centre and The Travel Corporation.”

According to Tess, Lauren’s role transcends the traditional BDM position description.

“Essentially, we were looking for someone who can be the WRD hype-girl on the road,” she explained. “Amongst other things, Lauren will be responsible for driving and developing agent enquiries and bookings for our suite of clients; building and maintaining strong relationships with luxury travel retail and wholesale partners; and attending events on behalf of the company.”

Confident she’s up to the task, Lauren said: “I’m excited to join the brilliant team at WRD and accelerate their connection with the industry, personal service and most importantly connect more conscious travellers with beautiful escapes”.

“I am incredibly passionate about the company’s values and the remarkable properties we have the opportunity to represent. The main challenge in today’s market is cutting through the “greenwashing” to connect with more of our valued agent partners and guests with a genuine and considered offering.”