Under the leadership and creative direction of new CEO, Tess Willcox, World Resorts of Distinction (WRD) is excited to unveil a chic and comprehensive rebrand that contemplates every touchpoint of the business.
Established in 1989, WRD is a leading Resort Creative Agency – with offices in Australia, New Zealand and North America – that provides a suite of personalised services including marketing, social media, sales, branding and publicity for luxury, sustainable resorts.
After just a few short months at the helm of the Gold Coast-based company, Tess this morning announced a new brand aesthetic, logo and website as part of her new strategic focus for the company; which is to spotlight luxury resorts that are paving the way in the sustainable tourism and social responsibility sectors.
“We aim to be a global media empire telling the stories of #worldresortsforchange, encouraging both the industry and the consumer to travel with a positive impact,” she said.
“Today’s travellers are more aware of the effect of their explorations and are looking for options that allow them to embrace the beauty of nature and relax in luxurious settings, while being mindful of the local environment and culture. Further, they’re searching for more than just a nice resort with a great view or offering; they want experiences that are authentic, humbling and transformative.”
Tess – who became the sole owner and CEO of WRD at the beginning of June after 14 years in the business – said the new brand pays homage to the company’s strong heritage, while pointing toward its next phase of evolution.
“As champions of eco-tourism, it’s important that our branding encapsulates our unique proposition and passion for reducing the industry’s impact on the planet,” she said.
“Our sleek new aesthetic and ethos has been carefully curated not only to personify our vision but also to capitalise on the globally-growing trend of ‘conscious travel’; and this is represented through design cues that fuse elegance with modern femininity and earthy hues.”
WRD’s logo, which hasn’t been updated for more than five years, has been stripped back and modernised; while all branding and collateral is now interwoven with two of the biggest enticements for the modern wanderluster – the soulful and memorable.
The company’s innovative new website is as functionally impressive as it is visually pleasing, featuring a sustainability and philanthropic focus; agent portal; trackable booking referral form; access to real-time market offers; and a travel blog.
“A huge shout out is owed to the impressive YES OPEN team who absolutely nailed the website brief,” Tess said. “Their creativity, professionalism and guidance has culminated in an end product that we’re not only happy with; we’re proud to share.”
“It also goes without saying that the WRD team is deserving of a massive thank you,” she added. “I’m lucky to be surrounded by a team of ambitious, passionate and supportive women who have each played an instrumental role in bringing this rebrand to life.”
Tess’ small yet dynamic and pioneering team of marketing, PR, social media and design specialists are intimately familiar with the travel industry and well equipped to challenge the status quo.
Their combined experience spans some of the biggest names in the tourism and hospitality sectors in Australia including Wyndham Vacation Resorts Asia Pacific, MTA – Mobile Travel Agents, Mercure and Seaworld Resort & Water Park.
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