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Worldwide Pride Matters: W Hotels Teams Up with Mardi Gras To Love Out Loud

February 7, 2020 LGBT No Comments Email Email


onvoy members – will dance and march alongside W’s LOVE OUT LOUD float, a super-charged fluoro boom box that celebrates celebrates the brand’s bold and playful personality with a colorful, musical homage to individuality and inclusion.

“Since day one, W Hotels has been committed to inclusivity and equality and that sense of acceptance remains at the core of the W DNA,” said. Bruce Ryde, Vice President Luxury Brands & Brand Marketing, Asia Pacific, Marriott International. “We are excited to take part in this year’s parade for the first time as both organisations aim to be global leaders lead in promoting diversity, inclusion, equality and social justice through culture and creativity, and I cannot wait to see my co-workers, guests and friends of the brand marching, dancing and loving out loud and proud.”

Uniting hundreds of thousands of revelers for Sydney’s biggest night, the iconic march down Oxford Street will feature about 200 dazzling floats. Designed by 160over90, the W Hotels float will feature special guests, international drag superstar Alyssa Edwards (RuPaul’s Drag Race, Dancing Queen) and Australian singer songwriter Vera Blue, joined by local influencers Alfie Arcuri, Megan Dijkman, Brandon Kilgour, musician KYVA and Lola Van Vorst. Members of Marriott Bonvoy will have access to exclusive Moments including a pre-event glam squad experience, limited-edition W merchandise and entrance to the premium parade viewing spot – W Hotels VIP viewing deck. For a chance to win, members can bid their points at www.moments.marriottbonvoy.com. Those bold and daring members keen to live it up may wish to Float With Pride and march in the parade before a night of pumping dance beats and electrifying headliners at the official Mardi Gras after party.

Sydney Gay & Lesbian Mardi Gras CEO, Albert Kruger added: “With engaging LGBTQI initiatives worldwide and new properties opening around Australia, Mardi Gras is delighted to have W Hotels join us as our new hotel partner. Each year travellers come from across the globe to celebrate with us and we know they’ll be welcomed enthusiastically at W Hotels.”

Known for defying expectations and breaking the norms of traditional luxury, W Brisbane opened its doors in June 2019, with W Melbourne to follow suit later this year and W Sydney in 2021.



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