World Resorts of Distinction (WRD) has welcomed Resplendent Ceylon, Sri Lanka’s most lauded luxury resort collection, to its portfolio of world-leading conscious travel clients and will be responsible for the group’s sales, marketing and representation in Australia.
Conceived by Sri Lankan tea producers and founders of Dilmah Ceylon Tea, the Fernando family, Resplendent Ceylon comprises three distinctively original resorts – Ceylon Tea Trails, Cape Weligama and Wild Coast Tented Lodge – that collectively contribute to local communities through the MJF Foundation and the environment through Dilmah Conservation.
WRD CEO, Tess Willcox, said Resplendent Ceylon’s commitment to sustainability and philanthropy transcends mere corporate social responsibility obligations and represents the company’s core vision and ethos.
“Resplendent Ceylon contribute a percentage of all bookings to the MJF Foundation, while Dilmah Conservation focuses on biodiversity conservation, environmental education, research and development in the areas of sustainable agriculture, climate change adaptation and heritage conservation,” she explained.
“This philosophy exists in synchronicity with WRD’s brand vision, which is to reduce the impact of the travel industry on the planet by championing conscious options,” she said. “Resplendent Ceylon is a natural fit for our carefully-curated collection of resorts that share a common passion for providing revolutionary hospitality, rooted in environmental awareness, local culture and mindfulness.”
Malik Fernando, Managing Director of Resplendent Ceylon, said the Australian market is extremely important for both the brand and the destination.
“Sri Lanka and Australia are closely interconnected in a number of ways, from a mutual love of tea to a competitive obsession with cricket and surfing,” he said. “We find Australian travellers fall in love with the country and we cherish having them at our resorts and showcasing the very best of our island home.”
The only Sri Lankan member of Relais & Chateaux , Resplendent Ceylon’s five-star resorts offer discerning travellers a remarkable circuit across Sri Lanka with experiences that have been carefully curated to offer an authentic, intimate exploration into the country’s essence.
Ticking off three of Sri Lanka’s most sought-after destinations – the beautiful tea estates in Hatton, Yala National Park and the striking coastline of Weligama – the luxury collection takes guests on a journey into the heart, soul, history and gastronomy of the magical island.
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