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Wyndham Hotels & Resorts Rolls Out “Count on Us” Initiative to South East Asia and Pacific Rim Region to Welcome Back Travellers with Confidence

June 10, 2020 Hotel News No Comments Email Email

Highlighting its continued commitment to hotel owners, team members and guests, Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 9,300 hotels across approximately 90 countries, and a leading provider of hotel management services, has announced that its “Count on UsSM” global safety initiative will be launched in its South East Asia and Pacific Rim (SEAPR) region. 

Count on UsSM is Wyndham’s new long-term, multi-faceted initiative which seeks to build confidence among guests and to support the region’s hotels as they make preparations to welcome back travellers in the wake of COVID-19.

This follows the initiative’s recent launch to over 6,000 hotels in the United States, and its most immediate focus will be on further elevating health and safety protocols across more than 160 hotels in SEAPR. This includes the consistent use of EPA-approved disinfectants, and the introduction of an extensive suite of enhanced operational processes and best practices, in compliance with guidelines issued by World Health Organisation and relevant local health authorities across various countries.

“As restrictions across Asia Pacific start to ease and the travel industry begins its road to recovery, it is important more than ever for us to demonstrate our commitment to the health, safety and well-being of our guests, owners and team members. We know that people will start to travel again; for leisure, for business, or to visit family and friends, and when they are ready to do so – they can count on us to provide them with peace of mind and to welcome them back with confidence,” said Joon Aun Ooi, President, Asia Pacific, Wyndham Hotels & Resorts.

Key early components of the new initiative which are slated to roll out in the coming weeks include:

  • Delivering on the Promise of a Safe Stay

Wyndham has developed a series of industry best practices and guidelines that are focused on enhanced hotel cleaning practices, social interactions, and workplace protocols to meet the new health and safety challenges presented by COVID-19.

In addition, Wyndham will be implementing a series of mandatory live and recorded webinars for all hotels together with resources like housekeeping checklists, best practices, and guidelines, which hotels can use with team members to ensure consistency and accountability in execution. 

  • Enhanced Cleaning and Disinfection of Guestrooms and Public Spaces

Wyndham will require consistent use of EPA-approved disinfectants which are designed to disinfect emerging pathogens, across all SEAPR hotel guestrooms and public spaces. This move builds on the already high operational standards at our hotels and will deliver an elevated and more consistent cleaning experience across the region.

The region’s hotels will also benefit from Wyndham’s global partnership with Ecolab, a leading company in water, hygiene and infection prevention technologies and services, with an extensive suite of training resources on hygiene and sanitation best practices, as well as a list of preferred pricing, product availability, and supplier contacts across various countries.

  • A Visible Commitment to Guests

Recognising the importance of building trust and instilling confidence, Wyndham is also taking steps to ensure guests and hotel team members can physically see the above efforts and trust in their impact.

On property, guests will have access to hand sanitisers, notice social distancing enhancing measures in public spaces, observe increased frequency of cleaning and disinfecting of high-touch areas, while hotel team members will make use of personal protective equipment as needed.

To effectively communicate these efforts, Wyndham will provide hotels with a collection of branded collaterals emphasising key safety measures, to be placed on-property in areas like the front desk, public areas, and guest rooms.

“Throughout this challenging period, Wyndham has been an unwavering partner who has been working hand-in-hand with my team to help us navigate this difficult situation,” said Karen Whiteford, General Manager, Ramada by Wyndham Ballina Byron Bay. “As we work towards recovery, Wyndham’s latest Count On Us safety initiative will give our teams the assurance and confidence to welcome guests back to our hotel when the time comes.”

Count on UsSM is an extension of Wyndham’s signature Count on Me® service culture and is the latest in a growing list of efforts by the Company to help hotels and guests affected by the global impact of COVID-19. Since the crisis began, Wyndham has taken unprecedented steps to provide substantial financial reliefs to its hotel owners; updated its policies to provide travellers and Wyndham Rewards members with increased travel flexibility; and launched #EverydayHeroes, a new initiative honouring essential workers on the frontlines of COVID-19. In the months to come, the Company will continue to look for new and enhanced ways to bring Count on Us to life and explore opportunities to expand the initiative to its hotels across the region.

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