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You can take home a free LEGO® Minifigure from LEGOLAND® Discovery Centre!

March 30, 2021 Attraction No Comments Email Email

Minifigure Madness has arrived at LEGOLAND® Discovery Centre! From today onwards, every child who visits the ultimate indoor LEGO® playground during 2021 will receive a FREE Minifigure* on arrival.

With 625 different Minifigure combinations available, kids will have a new LEGO figurine valued at $5.99 to add to their collection after a visit to Australia’s only LEGOLAND.

Not happy with your pick? Kids can swap their new Minifigure – or a Minifigure they’ve brought from home – with any member of the LEGOLAND Discovery Centre team!

“I’m so excited to announce that we are taking the LEGO experience to the next level this year by giving every child who visits us a free Minifigure! Kids can play with their new Minifigure at LEGOLAND and then take it home with them. Our team will also be roving the floor with Minifigures on hand to swap with kids who are looking for something different or want to refresh their personal collection with a custom LEGOLAND Discovery Centre-designed Minifigure,” said Kieran.

Kieran, who undoubtedly has one of the most coveted jobs in the world, will also resume hosting his popular online building workshops, which are available live and for free on LEGOLAND Discovery Centre’s Facebook page at 4pm every Tuesday.

Here are Kieran’s top 10 facts about LEGO Minifigures:

  1. There are over 3,000 Minfigures in LEGOLAND Discovery Centre’s Miniland Melbourne exhibit
  2. One of the rarest and most coveted Minifigures in the world is Mr Gold, only 5,000 were released in 2013
  3. At Brickvention 2019, LEGOLAND Discovery Centre hosted a huge Minifigure swap meet with over 3,000 Minifigures to choose from
  4. The first LEGO Minifigure was a Police Officer, which was released in 1978
  5. LEGO has made over four billion Minifigures since 1978 and if they were people, Minifigures would be the largest population on earth
  6. Minifigures from 1978 can still be mixed and matched with Minifigures released today
  7. There are over 8,000 different Minifigures available from LEGO
  8. LEGO has created 650 different Minifigure faces
  9. Three LEGO Minifigures blasted into space onboard NASA’s Juno spacecraft in 2011
  10. According to the Guinness World Records, the world’s largest collection of LEGO minifigures belongs to Fabio Bertini from San Marino, who has 3,310 Minifigures

Located at Chadstone Shopping Centre, LEGOLAND Discovery Centre is an indoor LEGO playground with Miniland Melbourne, two rides, multiple build and play zones, soft play zones, a 4D cinema, and a LEGO retail store. The attraction is designed specifically for families with children aged 3-10. Adults must be accompanied by a child (except when visiting the retail store or attending Adult Night events). The attraction is open Thursdays – Mondays. All guests must pre-book their tickets online at

For further information about Minifigure Madness, please visit:

*Terms & Conditions apply:

  • Minifigures are subject to availability
  • Each child aged 3-12 years who enters the LEGOLAND Discovery Centre attraction on a General Admission ticket will receive one free Minifigure upon entry
  • Children visiting LEGOLAND Discovery Centre’s retail store only will not receive a free Minifigure
  • Children visiting LEGOLAND Discovery Centre with a Merlin Annual Pass will receive one free Minifigure per year

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