Mark O’Donoghue, former CEO of digital learning solutions provider AVADO Learning, joins independent travel company Travel Counsellors as Chief Operating Officer (COO).
With more than 20 years’ experience leading disruptive digital platform businesses, Mark’s appointment will focus on enabling the continued success of the company’s ‘Travel Counsellor’ business owners, having transformed his previous company into the UK’s leading platform provider of online learning, increasing sales fourfold over a five-year period.
Mark’s appointment comes as Travel Counsellors celebrates its 25th year of operation and more than 17 consecutive years of double-digit growth. In the period beginning November 2018 – 2019, the company saw a record high of £650m in sales and welcomed over 300 new business owners to use its bespoke technology platform to grow their corporate and leisure travel businesses.
Steve Byrne, CEO at Travel Counsellors, comments: “We’re delighted to welcome Mark to Travel Counsellors to continue the growth and success of an innovative, digital community platform that supports and empowers entrepreneurial business owners to provide outstanding booking and travel experiences for their customers, with a focus on the human touch.
“Mark’s previous experience in leading the growth of digital learning and technology-focussed businesses, and passion for empowering talented people with the latest innovations in technology, offers the perfect blend as we continue to support travel professionals to re-define what personal service means in the travel industry, by showing the greatest levels of care to their customers every day.”
Mark O’Donoghue, newly-appointed COO at Travel Counsellors, said: “I’m looking forward to working with the driven, ambitious support and tech teams to enable our Travel Counsellor business owners to be the very best they can be, through the continued development and improvement of the company’s technology platform, including the application of data science and enhanced customer insights to further support the growth of their businesses.”
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