The U.S. hotel industry reported positive results in the three key performance metrics during December 2019, according to data from STR.
In a year-over-year comparison with December 2018, the industry posted the following:
- Occupancy: +0.6% to 54.4%
- Average daily rate (ADR): +2.0% to US$126.84
- Revenue per available room (RevPAR): +2.6% to US$69.00
“The year went out with a bang, so to speak, as December’s RevPAR increase matched February for the highest of 2019,” said Jan Freitag, STR’s senior VP of lodging insights. “The ADR increase of 2.0% was the highest rate of change in the past 14 months, and occupancy increased 0.6%, driven up by healthy room demand growth of 2.8%. Part of the outperformance can be attributed to the group segment with increases of 6.6% and 4.2% in occupancy and ADR, respectively.
“The overall performance provided a bit of a lift to the total-year numbers but not a significant change overall. Each of the key performance metrics are at an all-time high, but we’re not forecasting much of a shift away from an environment of slow to no growth that has developed over the last year-plus.”
Among the Top 25 Markets, Chicago, Illinois, recorded the highest rise in occupancy (+7.3% to 56.6%), the only double-digit lift in ADR (+10.4% to US$122.48) and the largest spike in RevPAR (+18.4% to US$69.30).
Phoenix, Arizona, saw the second-largest jumps in occupancy (+6.1% to 63.4%) and RevPAR (+13.0% to US$74.14).
San Francisco/San Mateo, California, posted the second-largest lift in ADR (+7.0% to US$204.62) and the only other double-digit rise in RevPAR (+10.0% to US$147.89).
Overall, 20 of the Top 25 Markets recorded a RevPAR increase.
San Diego, California, reported the steepest decline in each of the three key performance metrics: occupancy (-6.3% to 62.7%), ADR (-5.4% to US$135.50) and RevPAR (-11.4% to US$85.01).
Nashville, Tennessee, registered the second-largest drops in occupancy (-2.3% to 57.4%) and RevPAR (-3.3% to US$74.28).
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