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Since the change to the law, with the government calling the previous ban a violation of one’s sexual freedom and choices, Ashley Madison has seen a dramatic increase in signups in Taiwan, including a more than 600% increase of the daily average for new female members.

Paul Keable, the company’s Chief Strategy Officer, has this to say about the trend toward females:
 
“The previous law deeming adultery a crime was viewed as a tool to oppress desire, mainly against women, who, historically, have been told to refrain from being overtly sexual. Now that the Taiwanese government has decriminalized infidelity, we’re not surprised to see this strong interest from women, who we know are just as sexually-driven as men. In fact, the ratio of active paid male accounts to active female accounts in Taiwan in 2019 was 1:1.3, so there are actually more women using Ashley Madison than men.”
 
Between May 29, 2020 and June 14, 2020, the North District of Hsinchu City (which has the highest income level in Taiwan) saw the most signups to Ashley Madison in the country. The value that the platform provides to those seeking discreet and fulfilling connections outside their marriage is clear. A secret affair can often fill a gap not being filled in the primary relationship without dismantling an entire household over, say, a lack of sex between a husband and wife. With the ban overturned and married people throughout Taiwan flocking to meet extramarital partners, perhaps we can begin an honest conversation about the realities of monogamy and what’s really going on with marriages today.